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CRAFT Content ยท tool 4 of 8

Content Repurposer

Transform source content into multiple formats. Just paste content - we'll generate the 5 most useful formats by default, or specify exactly what you need.

Run Content Repurposer in your browser

Required: Source content, Source type. Fields marked optional can be left empty.

Original content to repurpose (blog post, article, transcript, etc.)

What type of content is the source

OPTIONAL: Formats to generate (comma-separated). Defaults to: linkedin_post, twitter_thread, email, blog_summary, quote_cards. Other options: infographic_outline, video_script, podcast_talking_points, slide_deck_outline, newsletter_section

Brand voice to maintain

Optional: Core message to emphasize across all formats

Use it from Claude or another assistant

Connect CRAFT Content once (see Connect), then ask in plain words. A prompt built from the tested example:

Use CRAFT Content's Content Repurposer tool. source content: Most onboarding fails in week one because new customers never reach their first success moment. Map that moment, remove every step before it...; source type: blog post; brand voice: professional.

MCP tool name: content_repurposer. REST: POST https://craft-content.gtmhelix.com/api/tools/content_repurposer (see Docs).

How this tool works

It applies fixed rules in the CRAFT Content code to the inputs above and returns text. It does not call an AI model, does not look anything up, and does not store what you type. The web form and the MCP server run the same function, so the same input gives the same answer in both.

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