Questions and answers
What is CRAFT Content?
Yes. CRAFT Content is a free set of eight content tools by Shashwat Ghosh of Helix GTM Consulting. Give it a customer story, a topic or a draft, and it returns a case study, a newsletter, a webinar script, repurposed posts, a thought leadership series, testimonial requests, sales enablement content or a CRAFT review of your draft.
Is CRAFT Content free, and do I need an account?
It is free, and there is no account or sign-in. Use the tools in your browser here, or connect the MCP server to your AI assistant.
Does it use AI to write the answers?
No. Each tool applies fixed rules in the CRAFT Content code to the inputs you give it. It does not call an AI model and does not look anything up. When you use it from Claude or another assistant, that assistant writes around the tool's answer.
What happens to what I type?
It is sent to this site's server, used once to build the answer, and dropped when the answer is sent back. Nothing is stored and nothing you type is logged. The privacy page has the details.
How do I use CRAFT Content in Claude?
In Claude, open Customize, then Connectors, then Add custom connector. Name it CRAFT Content, paste https://craft-content.gtmhelix.com/mcp and choose no sign-in. The Connect page covers Claude Code, ChatGPT, Cursor, VS Code and Windsurf too.
Who built it?
Shashwat Ghosh, founder of Helix GTM Consulting: a GTM Alpha consultant, AI GTM expert and fractional CMO with 24+ years in B2B and 10+ years of fractional experience, based in Bengaluru.
Why does the newsletter builder give a different preview line each time?
The Newsletter Builder picks its preview text at random from a short list (newsletter-builder.ts line 219). Everything else it returns depends only on your inputs.
Why do some answers look like templates?
Several tools return a structured plan with placeholders where your inputs did not give a fact. That is deliberate: the tools do not invent numbers or names. Fill the placeholders in before you use the result.
Can I call the tools from my own code?
Yes. Send POST https://craft-content.gtmhelix.com/api/tools/<tool name> with a JSON body {"input": {...}}. The Docs page lists every field. Please keep to the rate limit of 30 requests per minute.
Is the source code public?
Yes, at https://github.com/shashwatgtm/craft-content-mcp under the MIT licence. The npm package @shashwatgtmalpha/craft-content-mcp runs the same tools locally.
How do I report a problem?
Email shashwat@gtmhelix.com or open an issue at https://github.com/shashwatgtm/craft-content-mcp/issues.