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CRAFT Content

Before you start

CRAFT Content: questions and answers

For founders and marketing, sales and customer success leads. The decision: does CRAFT Content fit our team before we use it?

Short answers you can check against the code and the privacy policy.

By , Co-Founder and Fractional CMO, Helix GTM Consulting · Last updated

What is CRAFT Content built on?

CRAFT is Shashwat Ghosh's context engineering framework. CRAFT Content applies it to B2B writing: each tool asks for the facts a writer needs and returns a structured draft to edit, not finished copy.

Who is CRAFT Content for?

Cost, privacy and how it works

What is CRAFT Content?

CRAFT Content is a free web app and AI connector with eight content tools for demand generation heads and marketing teams, made by Shashwat Ghosh of Helix GTM Consulting. Give it a customer story, a topic or a draft, and it returns a case study, a newsletter or a webinar script. To use it in Claude, ChatGPT, Cursor, VS Code or Windsurf, add https://craft-content.gtmhelix.com/mcp; you do not need to sign in.

Is CRAFT Content free, and do I need an account?

It is free, and you need no account and no sign in. Use the tools in your browser here, or add them as a connector to Claude, ChatGPT, Cursor, VS Code or Windsurf.

Does it use AI to write the answers?

No. Each tool applies fixed rules in the CRAFT Content code to the inputs you give it. It does not call an AI model and does not look anything up. When you use it from Claude or another assistant, that assistant writes around the tool's answer.

What happens to what I type?

It is sent to this site's server, used once to build the answer, and dropped when the answer is sent back. What you type and the answer are not stored, and nothing you type is logged. Only an anonymous count of tool calls is kept. The privacy page has the details.

How do I use CRAFT Content in Claude?

In Claude, open Customize, then Connectors, select + and then Add custom connector. Name it CRAFT Content, paste https://craft-content.gtmhelix.com/mcp and leave the sign in fields empty. The Use it in Claude, ChatGPT or Gemini page also covers Claude Code, ChatGPT, Cursor, VS Code and Windsurf.

Who built it?

Shashwat Ghosh, Co-Founder and Fractional CMO of Helix GTM Consulting, founded in 2022 in Bengaluru. He has 24+ years in B2B and 10+ years of fractional experience, and created the EPIC, IMPACT and CRAFT frameworks and the Hub-Spoke Brand Messaging Methodology.

Why does the newsletter builder give a different preview line each time?

The Newsletter Builder picks its preview line at random from a short list. Everything else it returns depends on your inputs and the current year.

Why do some answers look like templates?

Several tools return a structured plan with [placeholders] where your inputs did not give a fact. When an answer shows a benchmark, target, rate, weight or other figure you did not supply, it is labelled "Example figure: replace with your own". Figures calculated from your inputs are not labelled. Suggested lengths, timings and counts are marked as suggestions. Replace every example and placeholder before you use the result.

Can I call the tools from my own code?

Yes. Send POST https://craft-content.gtmhelix.com/api/tools/<tool name> with a JSON body {"input": {...}}. The Docs page lists every field. Please keep to the rate limit of 30 requests per minute.

Is the source code public?

Yes, at https://github.com/shashwatgtm/craft-content-mcp under the MIT licence. The npm package @shashwatgtmalpha/craft-content-mcp runs these tools locally; it can lag behind this site until a new version is published.

Who is CRAFT Content not ideal for?

It is not ideal for teams that want finished copy in their brand voice, because each tool returns a structured draft to edit, with placeholders wherever your inputs did not supply a fact. It is not ideal for anyone who needs research or quotes gathered for them, because the tools do not look anything up. They work from the story and facts you give, and anything they add themselves is marked as an example, a suggestion or a placeholder. It is also not ideal for teams that need to save drafts or send them for approval, because answers are not stored, so keep each result where you keep the rest of your work.

How do I report a problem?

Email shashwat@gtmhelix.com or open an issue at https://github.com/shashwatgtm/craft-content-mcp/issues.

Shashwat Ghosh

Built by

Shashwat Ghosh

Co-Founder and Fractional CMO, Helix GTM Consulting

  • 24+years in B2B
  • 10+years fractional
  • 6+rebrands
  • VP Marketing, Happay: 161% ARR growth. 2x exit: to CRED ($180M), then MakeMyTrip.
  • VP Global Performance Marketing, Locus: $4.2M pipeline. Acquired by IKEA (Ingka Group) in Oct 2025.
  • Fractional CMO, FieldAssist: 2.25x growth in mid-market and enterprise qualified leads.
  • Advisor, QuantumStreet AI: rebranded a $7Bn AUM AI investment fund, with Digitas and IBM.
  • LinkedIn Top Product Marketing Voice: #10 India, #52 worldwide (Favikon verified)
  • Top 30 PLG creators worldwide
  • B2B Marketer of the Year 2020, Fintech (CMO Asia)
  • Most Admired Marketing Leaders 2025 (CMO Asia)

LinkedInAbout Shashwat

How to read the answer

The answers above explain how CRAFT Content builds structured drafts from fixed rules, why missing facts appear as bracketed placeholders or labelled example figures, and how your inputs are dropped immediately after the response is built.

What to do next

  • Founder: Open one tool from the home page, test it with an example, and run it again with your own customer facts.
  • CEO: Confirm the privacy and no-storage rules here, then share CRAFT Content with your marketing and sales leads.
  • CMO: Add CRAFT Content as a connector in your team's assistant and set a review step to replace every placeholder before publishing.
  • CRO: Use Case Study Generator, Testimonial Capture, and Sales Enablement Content to build proof and objection answers for live deals.
  • Demand generation head: Run Webinar Script, Newsletter Builder, and Content Repurposer to turn one campaign theme into multi-channel assets.

Why come back

Come back when you need to check how placeholders and example figures are labelled, verify privacy details, or pick the right tool for a new content role. The tool applies the same fixed rules every time. It does not call an AI model, and this site does not keep what you enter.

Choose your app

Run a Helix tool in your browser, then take the result to ChatGPT, Claude or Gemini. Connectors work with supported plans in Claude, ChatGPT, Cursor, VS Code and Windsurf. The Helix GTM Suite skills package supports Claude Code, Gemini CLI, Antigravity, Cursor and VS Code, and is available through skills.sh. Each plugin has its own installation steps, below or on its own page.

Connector setup guides · Skills package setup guide · Find the skills on skills.sh