Claude, ChatGPT, Cursor, VS Code and Windsurf

Use CRAFT Content in Claude, ChatGPT, Cursor, VS Code and Windsurf

For marketing, sales and customer success teams. The decision: whether to run CRAFT Content in a browser with no sign in, or inside the assistant you already use.

You need one address and no sign in. Pick your assistant and follow its steps.

Where it works: in a web browser with no sign in, in Claude as a connector (including Claude Code and Cowork), in ChatGPT, in Gemini through the Helix GTM Suite skills package, and in Cursor, VS Code and Windsurf as an MCP server.

By Shashwat Ghosh, Co-Founder and Fractional CMO, Helix GTM Consulting · Last updated 5 November 2026

How it looks in Claude

Ask in plain words and Claude calls the connector. The example uses ICP Intelligence; every connector works the same way.

All six: 12,400 npm downloads, first release to 4 November 2026 (GTM Alpha first released 8 September 2025, the other five in January 2026). npm also counts automated downloads.

Free to install. Seven are published in Anthropic's plugin directory; B2B ICP and Customer Insight is in review; B2B Deal Execution is public on GitHub and installable. With the 48 connector tools in six connectors, that makes 85 free tools and skills. Each plugin page shows real answers from a test run.

A real answer from the ICP Intelligence connector. The question gave no match rate or share, so the tool used labelled examples.

Quick start: three steps

Add this MCP server address to Claude, ChatGPT, Cursor, VS Code or Windsurf: https://craft-content.gtmhelix.com/mcp
Leave the sign in fields empty. The steps for each assistant are below.
Ask in plain words, for example: Use CRAFT Content to draft a customer case study. Customer: a food delivery company. Our product: our product. Challenge: a ticket backlog growing faster than the support team could hire. Solution: AI agents that resolve refund and order-status tickets in the help desk, with human approval for refunds. Results: 45% of tickets resolved without a human in 60 days. Mode: full.

Try these prompts

Use CRAFT Content to draft a customer case study. Customer: a food delivery company. Our product: our product. Challenge: a ticket backlog growing faster than the support team could hire. Solution: AI agents that resolve refund and order-status tickets in the help desk, with human approval for refunds. Results: 45% of tickets resolved without a human in 60 days. Mode: full.
Build a practitioner newsletter with CRAFT Content about AI agents in customer support. Call to action: register for our support automation webinar.
Write a 45-minute educational webinar script with CRAFT Content on AI agents that resolve support tickets safely, for support leaders at consumer apps and SaaS companies.
Review this landing page copy with CRAFT Content and suggest improvements: 'our product leverages cutting-edge AI to empower support teams to deliver best-in-class experiences at scale.'

When a tool is not enough: if the decision needs more than one answer, talk it through in a call. Book 45 minutes with Shashwat.

Before you connect

Claude plan: any. Custom connectors work on Claude's Free, Pro, Max, Team and Enterprise plans; the Free plan allows one custom connector.
Team or Enterprise: only an Owner can add a custom connector, under Organization settings, Connectors, Add, Custom, Web. Members then turn it on under Customize, Connectors.
Accounts and keys: none. There is no sign in and no API key.
Local use: the npm package needs Node.js 18 or later.

What CRAFT Content does and does not do

All 8 tools are read only: each one builds a text answer from the inputs you give it and changes nothing anywhere. What you type is used once to build the answer and is not stored or logged. CRAFT Content is not ideal for:

Teams that want finished copy in their brand voice: each tool returns a structured draft to edit, with placeholders wherever your inputs did not supply a fact.
Anyone who needs research or quotes gathered for them: the tools do not look anything up. They work from the story and facts you give, and anything they add themselves is marked as an example, a suggestion or a placeholder.
Teams that need to save drafts or send them for approval: answers are not stored, so keep each result where you keep the rest of your work.
Teams that want results written into their CRM or other tools: no tool can do that.

The MCP server address

https://craft-content.gtmhelix.com/mcp

The server uses Streamable HTTP, is stateless and needs no sign in. All 8 tools are read only. The older address https://craft-content-mcp.netlify.app/mcp still answers directly for anyone who set it up before.

Tools:

Case Study Generator: Helps you turn a customer result into a case study, built from the customer name, your product and the challenge, solution and results you give (mode full), or an interview kit to collect them (mode discovery). Optional customer industry, quote, interview notes and business model fit the wording to the customer. Returns a headline, the story with each result you list, a customer quote, social and email copy, and sector notes when the sector can be read from your text. A bracket marks anything you did not give.
Newsletter Builder: Helps you decide what goes in a newsletter issue and which subject line to test, from your topic and the action you want readers to take. Optional key points, audience segment, newsletter type, tone, earlier topics and your product fit it to the reader. Returns a first draft with subject line and preview, an opening, a short section for each key point, your call to action as the button, A/B subject lines, other opening hooks and sector notes. It adds no statistic or customer story and says what it did not get.
Webinar Script: Helps you plan a webinar that leads to meetings, from your topic, target audience and webinar type. Optional duration, key takeaways, speakers, polls, product mention level, your product and business model shape it. Returns a run of show, a full spoken script with speaker lines and on screen cues, polls with answer options, likely questions with answers, a follow up email sequence and sector notes. It uses only what you gave and says what it did not get.
Content Repurposer: Helps you get more from a single piece of content: it needs the source text and its type. Optional target formats, brand voice and a key message steer the result. Returns versions for other channels (a LinkedIn post, an X thread, an email, a blog summary and quote cards), each written from whole sentences of your source with key points kept in source order. Claims it cannot support are listed to source, and any format it does not know is named.
Thought Leadership Series: Helps you decide what to publish to make your point of view known, from your topic, your take and the reader you write for. Optional proof points, author background, number of articles and article style shape it. Returns, for each article, a headline and a short first draft with the objection it answers, your proof and a way to test the idea, a promotional post for each, a publishing order and sector notes. Your words are quoted as written and no result, customer or figure is invented.
Testimonial Capture: Helps you ask a happy customer for a testimonial, from the customer's name, company, success story and the type of testimonial you want. Optional role, relationship, intended use, incentive, your product and business model fit it to the customer. Returns a request email, interview questions for the customer's role and sector, quote drafts for the customer to edit and a sign off checklist. It uses your product name when you give it and says so when you do not.
Sales Enablement Content: Helps you decide what sellers should say at each stage of a deal, from your product, the persona you sell to and your proof points. Optional objections, value propositions, competitor objections, price context, sales stage and business model shape it. Returns a pitch order, an answer to each objection with the proof point that fits it, competitor responses, discovery questions and follow up templates. Without objections it suggests the ones your sector raises.
CRAFT Content Improver: Helps you decide whether a draft is ready to publish and what to fix first, from the pasted copy and its content type. Optional goal, audience and tone preference refine the review. Returns a score for each area (buzzwords, claims that need proof, fragments, unfilled merge fields, claims about the reader, a missing figure or ask) with each deduction quoted from your text, and the edits it made. If it finds nothing to edit, it says so and prints no improved version.

Support: shashwat@gtmhelix.com or GitHub issues

Limits: 262,144 bytes per call; text fields up to 4,000 characters, except the document fields interview_notes (Case Study Generator), source_content (Content Repurposer) and content (CRAFT Content Improver), which take up to 100,000; one call per request (no batches). A call over a limit is refused before the tool runs.

Claude (web, desktop and mobile)

Open Customize, then Connectors, select +, then Add custom connector.
Name: CRAFT Content. Remote MCP server URL: https://craft-content.gtmhelix.com/mcp.
Leave the sign in fields empty and select Add.
In a chat, turn the connector on from the tools menu and ask, for example: Use CRAFT Content to draft a customer case study. Customer: a food delivery company. Our product: our product. Challenge: a ticket backlog growing faster than the support team could hire. Solution: AI agents that resolve refund and order-status tickets in the help desk, with human approval for refunds. Results: 45% of tickets resolved without a human in 60 days. Mode: full.

On Team and Enterprise, an Owner adds the connector first under Organization settings, Connectors, Add, Custom, Web; each member then turns it on under Customize, Connectors.

Claude Code

Terminal

claude mcp add --transport http craft-content https://craft-content.gtmhelix.com/mcp

ChatGPT

ChatGPT can use remote MCP servers as custom connectors on plans that allow developer mode. In ChatGPT's settings, open the connectors (apps) section, turn on developer mode if your plan requires it, create a connector with the URL https://craft-content.gtmhelix.com/mcp and no authentication, then enable it in a chat. Menu names change between ChatGPT releases; OpenAI's help centre has the current path.

Cursor

Add this to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):

~/.cursor/mcp.json

{
  "mcpServers": {
    "craft-content": {
      "url": "https://craft-content.gtmhelix.com/mcp"
    }
  }
}

VS Code (GitHub Copilot agent mode)

Add this to .vscode/mcp.json in your project:

.vscode/mcp.json

{
  "servers": {
    "craft-content": {
      "type": "http",
      "url": "https://craft-content.gtmhelix.com/mcp"
    }
  }
}

Windsurf

Add this to ~/.codeium/windsurf/mcp_config.json:

~/.codeium/windsurf/mcp_config.json

{
  "mcpServers": {
    "craft-content": {
      "serverUrl": "https://craft-content.gtmhelix.com/mcp"
    }
  }
}

Other assistants, or no internet access

Any MCP client that supports Streamable HTTP can use the address above with no authentication. For a client that only runs local servers, use the npm package, which runs these tools on your own computer over stdio (npm can lag behind this site until a new version is published):

MCP client config (npm package)

{
  "mcpServers": {
    "craft-content": {
      "command": "npx",
      "args": [
        "-y",
        "@shashwatgtmalpha/craft-content-mcp"
      ]
    }
  }
}

How to read the answer

When your assistant calls a CRAFT Content tool, the server returns a structured Markdown draft with sections, checklists, and bracketed placeholders for any facts you did not provide. Benchmarks and targets not supplied in your prompt are labelled as example figures to replace with your own data.

What to do next

Founder: Add the connector URL in your assistant and run one prompt with your real customer or product details.
CEO: Share this setup page with your marketing lead so executive articles and customer case studies follow a consistent structure.
CMO: Roll out the connector across your content and product marketing team and require every example figure to be replaced before publication.
CRO: Connect the server to draft objection answers, competitor responses, and testimonial interview questions for your sales team.
Demand generation head: Use the connected tools in your assistant to draft webinar scripts, newsletter issues, and repurposed campaign posts.

Why come back

Come back when you connect a new assistant, set up a new teammate, or check the example prompts and payload limits. The tool applies the same fixed rules every time. It does not call an AI model, and this site does not keep what you enter.

Choose your app

Run a Helix tool in your browser, then take the result to ChatGPT, Claude or Gemini. Connectors work with supported plans in Claude, ChatGPT, Cursor, VS Code and Windsurf. The Helix GTM Suite skills package supports Claude Code, Gemini CLI, Antigravity, Cursor and VS Code, and is available through skills.sh. Each plugin has its own installation steps, below or on its own page.

Connector setup guides · Skills package setup guide · Find the skills on skills.sh