Case Study Generator
You give: The customer, your product, and the challenge, solution and results.
You get: A case study with key takeaways, plus short versions for a testimonial page, social media and email.
For content, product marketing and demand gen teams
Draft B2B content from the facts you already have.
The decision it helps with: what to publish next, from a case study to a newsletter, and whether a draft is ready to go out.
Give it a customer story, a topic or a draft, and get back a case study, a newsletter, a webinar script, social posts, articles, testimonial requests, sales content or a review of your draft.
Where it works: in a web browser with no sign in, in Claude as a connector (including Claude Code and Cowork), in ChatGPT, in Gemini through the Helix GTM Suite skills package, and in Cursor, VS Code and Windsurf as an MCP server.
8content tools
2,020npm downloads from first release to 4 November 2026
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What is CRAFT Content? CRAFT Content is a free web app and AI connector with eight content tools for demand generation heads and marketing teams. It comes from Shashwat Ghosh of Helix GTM Consulting, an AI native fractional CMO who builds his own GTM tools. Give it a customer story, a topic or a draft, and it returns a case study, a newsletter or a webinar script. To use it in a supported MCP client, add https://craft-content.gtmhelix.com/mcp; you do not need to sign in.
What you get
Your case study, in one picture
The draft CRAFT Content's Case Study Generator gives back, drawn from its own example answer.
Case study draft
Case Study Generator: a food delivery company, AI agents in the help desk
45% of tickets resolved without a human in 60 days
- The challenge
- A ticket backlog growing faster than the support team could hire.
- The approach
- AI agents that resolve refund and order status tickets inside the help desk, with human approval for refunds.
- The result
- 45% of tickets resolved without a human in 60 days. First response time down from 6 hours to 2 minutes.
What else you get from the same story
Case Study Generator: the short versions in the same answer
- A short version for a testimonial page
- A social media version
- An email version
The draft lists what to add before it is published, such as an approved customer quote. Open the Case Study Generator to run it on your own story.
[01] Start here
Start with one of these 3 tools
Each one opens with a fictional example, not customer evidence. Replace it with your own facts before you press Run.
Content Repurposer
You give: A piece of content and its type.
You get: Key points, a LinkedIn post, an X thread, an email, a blog summary, quote cards and a distribution plan.
Sales Enablement Content
You give: Your product, the buyer your sellers pitch to and your proof points.
You get: Value propositions, a pitch script for your sales stage, objection handlers and competitive responses.
[02] Tools by the decision on your desk
What are the 8 CRAFT Content tools?
We have a customer win: how do we show it?
- Case Study GeneratorYou give The customer, your product, and the challenge, solution and resultsYou get A case study with key takeaways, plus short versions for a testimonial page, social media and email
- Testimonial CaptureYou give The customer, their company, their success story and the testimonial typeYou get A request email, interview questions, testimonial templates from short to long, and a checklist for the process
What do we publish this month?
- Newsletter BuilderYou give A topic and the action you want readers to takeYou get Subject lines to test, opening hooks, the newsletter itself, a checklist to run before you send and tips on when to send
- Thought Leadership SeriesYou give A topic, your own take on it and the reader you wantYou get Article drafts of about 600 to 800 words each, promotional posts and a publishing plan
- Webinar ScriptYou give The topic, the audience and the webinar typeYou get A run of show, a full script with timings, Q&A preparation and a sequence of follow up emails
- Content RepurposerYou give A piece of content and its typeYou get Key points, a LinkedIn post, an X thread, an email, a blog summary, quote cards and a distribution plan
What do sellers need for live deals?
When a tool is not enough: if the decision needs more than one answer, talk it through in a call. Book 45 minutes with Shashwat.
[03]
Who is CRAFT Content not ideal for?
- Teams that want finished copy in their brand voice: each tool returns a structured draft to edit, with placeholders wherever your inputs did not supply a fact.
- Anyone who needs research or quotes gathered for them: the tools do not look anything up. They work from the story and facts you give, and anything they add themselves is marked as an example, a suggestion or a placeholder.
- Teams that need to save drafts or send them for approval: answers are not stored, so keep each result where you keep the rest of your work.
[04]
How do I use CRAFT Content?
- In your browser: open a tool above and press Fill in an example to see how it works, then run it with your own details.
- In supported MCP clients: add CRAFT Content once as a custom connector (there is no sign in), then ask in plain words. For the steps, see Use it in Claude, ChatGPT or Gemini.
Questions people ask
Is there a free MCP connector for B2B content marketing, such as case studies, newsletters and thought leadership?
Yes. CRAFT Content, by Helix GTM Consulting, has eight content tools: case studies, newsletters, webinar scripts, content repurposing, thought leadership series, testimonial requests, sales enablement content and a CRAFT review of any draft. It is for demand generation heads and marketing teams, and each tool returns a structured draft to edit.
Is there a free case study generator for B2B companies that works in supported MCP clients?
Yes. The Case Study Generator in CRAFT Content takes the customer, your product, and the challenge, solution and results, and returns a case study with key takeaways, plus short versions for a testimonial page, social media and email.
What free AI tool writes a webinar script and repurposes content into LinkedIn posts?
In CRAFT Content, Webinar Script builds a run of show, a full script with timings, Q&A preparation and a sequence of follow up emails. Content Repurposer turns a piece of content into key points, a LinkedIn post, an X thread, an email, a blog summary, quote cards and a distribution plan.
How do I use CRAFT Content in supported MCP clients, and is it free?
CRAFT Content is free to use, with no account, sign in or API key. Add https://craft-content.gtmhelix.com/mcp as a custom connector in Claude (web, desktop or mobile), in ChatGPT on plans that allow developer mode, or in Cursor, VS Code or Windsurf; in Claude Code, run claude mcp add --transport http craft-content https://craft-content.gtmhelix.com/mcp. You can also run the tools in a browser on this site.
Does it use AI to write the answers?
No. Each tool applies fixed rules in the CRAFT Content code to the inputs you give it. It does not call an AI model and does not look anything up. When you use it from Claude or another assistant, that assistant writes around the tool's answer.
What happens to what I type?
It is sent to this site's server, used once to build the answer, and dropped when the answer is sent back. What you type and the answer are not stored, and nothing you type is logged. Only an anonymous count of tool calls is kept. The privacy page has the details.
How to read the answer
Every tool on this site returns a structured draft with headings, checklists, and bracketed placeholders where you did not supply a fact. Any benchmark, target, rate, or count you did not provide is labelled as an example figure to replace with your own before publishing or sharing.
What to do next
- Founder: Pick one tool for the piece of content on your desk, replace every bracketed placeholder with your real customer facts, and review the draft before publishing.
- CEO: Use Thought Leadership Series and Case Study Generator to turn verified customer wins and company points of view into executive articles and proof assets.
- CMO: Connect CRAFT Content in your assistant so your content and product marketing team drafts case studies, newsletters, webinars, and sales enablement from the same fixed rules.
- CRO: Run Case Study Generator, Testimonial Capture, and Sales Enablement Content to equip sellers with verified proof, objection answers, and competitor responses for active deals.
- Demand generation head: Use Webinar Script, Newsletter Builder, and Content Repurposer to turn one webinar or customer story into a full campaign across email and social channels.
Why come back
Come back whenever you close a new customer story, plan the next newsletter issue or webinar, or need fresh sales enablement for a new segment. The tool applies the same fixed rules every time. It does not call an AI model, and this site does not keep what you enter.