CRAFT Content gives Claude eight content tools for B2B marketing teams: case studies, newsletters, webinar scripts, content repurposing, thought leadership drafts, testimonial requests, sales enablement content and a CRAFT review of any draft. Every tool turns the details you give it into a structured draft or plan to edit.
Connect
Server URL
https://craft-content.gtmhelix.com/mcp
Transport: Streamable HTTP (stateless, JSON responses). Authentication: none. Send MCP JSON-RPC messages with POST; other methods return 405, which is expected.
Claude (web, desktop and mobile)
- Open Customize, then Connectors, then Add custom connector.
- Name: CRAFT Content. MCP server URL:
https://craft-content.gtmhelix.com/mcp. - Choose no sign-in, then Add. Turn the connector on for a chat with the + menu.
Claude Code
claude mcp add --transport http craft-content https://craft-content.gtmhelix.com/mcp
Run it locally instead (npm, stdio)
npx -y @shashwatgtmalpha/craft-content-mcp
The npm package and this hosted server run the same code.
Tools
All tools only build text from the inputs you give them. They are marked read-only: they store nothing, change nothing and call no outside service.
| Tool | Title | What it does | Required inputs |
|---|---|---|---|
case_study_generator | Case Study Generator | Generate case studies with DISCOVERY MODE. If you have the full story, get a complete case study. If not, get interview questions to gather the story first. | customer_name, your_product |
newsletter_builder | Newsletter Builder | Build newsletter content. Just have a topic? We'll suggest key points. Have key points? We'll craft the content. | topic, cta_goal |
webinar_script | Webinar Script | Generate webinar scripts. Know your takeaways? Get a complete script. Still planning? We'll suggest takeaways based on topic and type. | topic, target_audience, webinar_type |
content_repurposer | Content Repurposer | Transform source content into multiple formats. Just paste content - we'll generate the 5 most useful formats by default, or specify exactly what you need. | source_content, source_type |
thought_leadership_series | Thought Leadership Series | Generate thought leadership article drafts (about 600 to 800 words each) from your topic, your take and your proof points. Without proof points, the drafts include suggested proof points to gather. Drafts contain placeholders to complete before publishing. | topic, your_take, target_reader |
testimonial_capture | Testimonial Capture | Generate testimonial request emails, interview questions, and formatted outputs. Discovery-focused by design. | customer_name, customer_company, success_story, testimonial_type |
sales_enablement_content | Sales Enablement Content | Generate sales content. Know your objections? Get complete handlers. New product with no sales data yet? We'll suggest likely objections based on your product type. | product, target_persona, proof_points |
craft_content_improver | CRAFT Content Improver | Analyze content for clarity, structure and engagement, score each area, and return suggestions, including a version with common jargon replaced and long sentences split. | content, content_type |
Example prompts
- Use CRAFT Content to draft a customer case study. Customer: Northwind Clinics, healthcare. Our product: ClinicFlow. Challenge: missed appointments. Solution: automated reminders. Results: no-shows down 30% in 3 months. Mode: full.
- Build a practitioner newsletter with CRAFT Content about onboarding checklists for SaaS teams. Call to action: register for our onboarding webinar.
- Write a 45-minute educational webinar script with CRAFT Content on pipeline forecasting for sales managers at B2B SaaS companies.
- Review this landing page copy with CRAFT Content and suggest improvements: 'Our platform leverages synergies to empower teams to do more with less.'
Questions and answers
What is CRAFT Content?
CRAFT Content gives Claude eight content tools for B2B marketing teams: case studies, newsletters, webinar scripts, content repurposing, thought leadership drafts, testimonial requests, sales enablement content and a CRAFT review of any draft. Every tool turns the details you give it into a structured draft or plan to edit.
How do I connect CRAFT Content to Claude?
In Claude, open Customize, then Connectors, then Add custom connector. Name it CRAFT Content, paste the server URL https://craft-content.gtmhelix.com/mcp, choose no sign-in and select Add. In Claude Code run: claude mcp add --transport http craft-content https://craft-content.gtmhelix.com/mcp
Does CRAFT Content need an account, and what does it cost?
No account or sign-in is needed, and there is no charge. The server is public and every tool is read-only.
Which tools does CRAFT Content include?
8 tools: Case Study Generator, Newsletter Builder, Webinar Script, Content Repurposer, Thought Leadership Series, Testimonial Capture, Sales Enablement Content, CRAFT Content Improver.
What data does CRAFT Content keep?
None. Each call is answered from the inputs you give it, and the server stores and logs nothing. Netlify, the host, keeps its own request logs. See the privacy policy.
Can I run CRAFT Content on my own computer?
Yes. Run npx -y @shashwatgtmalpha/craft-content-mcp to use the same tools locally over stdio; nothing is sent to us.
Who built CRAFT Content?
Shashwat Ghosh, founder of Helix GTM Consulting, a GTM Alpha consultant, AI GTM expert and fractional CMO with 24+ years in B2B and 10+ years of fractional experience.
Troubleshooting
- 405 Method not allowed: you opened the server URL in a browser or sent a GET. Use an MCP client, which sends POST.
- 429 Too many requests: the server allows 300 requests per minute from one address. Wait a minute and try again.
- "Missing required input": the tool was called without one of the required inputs listed above.
More connectors from Helix GTM Consulting
Support
Email shashwat@gtmhelix.com or open an issue at https://github.com/shashwatgtm/craft-content-mcp/issues.
Privacy: see the privacy policy. Licence: MIT.