CRAFT Content report
CRAFT Content Improver: your result
This answer uses a made-up example company. Change the details above and press Run to see your own result.
CRAFT Content Improver
Score and improve your content draft
For marketers with a draft due. The decision: is this draft ready to publish, and what do we fix first?
Give it a draft and its content type, and get scores for clarity, structure, engagement and goal alignment, the fixes to make first, an edited version and a before and after comparison.
What you get
This sample is a made up example, built from the inputs behind Fill in an example. It shows part of one section of the answer.
Edits Made
- Before: "our product leverages cutting-edge AI to empower support teams to deliver best-in-class customer experiences at scale across every channel."
After: "our product uses AI to help support teams to deliver customer experiences at scale across every channel."
- Before: "Our innovative platform utilizes advanced automation to streamline workflows, so teams can do more with less and delight customers every single day."
After: "Our platform uses advanced automation to simplify workflows, so teams can do more with less and delight customers every single day."
- Before: "Our onboarding team configures each workspace in line with your processes, so you can unlock value from day one."
See the full example answer or run it with your own details.
Result
When a tool is not enough: if the decision needs more than one answer, talk it through in a call. Book 45 minutes with Shashwat.
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Example answer
Generated on 2 November 2026 from this branch, with the inputs behind Fill in an example. Your own inputs give a different result.
CRAFT Content report
Example: CRAFT Content Improver
Show the full result
Content Analysis & Improvement Report
Confirm the purpose
No purpose was supplied. Confirm the reader task before treating the content type default as a requirement.
Review mode: purpose awaiting confirmation. Style suggestions are optional; factual and publication checks still apply.
Evidence and suggestions
- Evidence check (buzzwords): Buzzwords (8): "leverages" in "our product leverages cutting-edge AI to empower support teams to deliver best-in-class customer experiences at scale across every channel."; "cutting-edge" in "our product leverages cutting-edge AI to empower support teams to deliver best-in-class customer experiences at scale across every channel."; "empower" in "our product leverages cutting-edge AI to empower support teams to deliver best-in-class customer experiences at scale across every channel."; "innovative" in "Our innovative platform utilizes advanced automation to streamline workflows, so teams can do more with less and delight customers every single day."; and 4 more: utilizes, streamline, delight, unlock. Exact span: "leverages"; "our product leverages cutting-edge AI to empower support teams to deliver best-in-class customer experiences at scale across every channel."; "cutting-edge"; "our product leverages cutting-edge AI to empower support teams to deliver best-in-class customer experiences at scale across every channel."; "empower"; "our product leverages cutting-edge AI to empower support teams to deliver best-in-class customer experiences at scale across every channel."; "innovative"; "Our innovative platform utilizes advanced automation to streamline workflows, so teams can do more with less and delight customers every single day.". Say what the product does in plain words: "use" instead of "leverage" or "utilize", "help" instead of "empower", "improve" instead of "optimize".
- Suggestion (readability): Hard to read: Flesch 31/100 (difficult). Scope: whole draft; no single triggering span. Use the plain word where one exists, and keep sentences to 15 to 20 words.
- Suggestion (question): No questions to engage reader. Scope: whole draft; no single triggering span. Add a rhetorical question to draw readers in
- Suggestion (you-language): Limited "you" language: feels impersonal. Exact span: "you". Reframe benefits in terms of "you": "You'll save time" vs "It saves time"
- Suggestion (no-figure): No specific figure in the text. Scope: whole draft; no single triggering span. Add one result you can prove, with its number and timeframe, or a named example.
- Evidence check (superlative): Claims that need proof (1): "best-in-class" in "our product leverages cutting-edge AI to empower support teams to deliver best-in-class customer experiences at scale across every channel.". Exact span: "best-in-class"; "our product leverages cutting-edge AI to empower support teams to deliver best-in-class customer experiences at scale across every channel.". Remove the claim or back it with a result you can show.
- Suggestion (ask): The goal needs the reader to do something, but no ask was found. Scope: whole draft; no single triggering span. Add one clear ask: what the reader should do next, and how.
Content Overview
- Type: landing page
- Goal: Convert visitors to signups/purchases (auto-assigned based on content type)
- Audience: not given (add audience to check that the text speaks to it)
- Word Count: 60
- Avg Sentence Length: 20 words
Overall Score: 4.6/10 (NOT PROVED YET)
Optional scoring reference; review the evidence and proposed changes above first.
How this is scored: each score starts at 10 and loses points only for the findings listed below, each quoted from your text. The overall score is the average of the four scores and the lowest one, so one weak area cannot hide behind three strong ones. An unproved claim or an unsupported claim about the reader is labelled NOT PROVED YET, never GOOD or EXCELLENT. Other publication defects prevent an EXCELLENT rating. These checks do not judge whether your claims are true.
| Dimension | Score | Status |
|---|---|---|
| Clarity | 6/10 | Note |
| Structure | 10/10 | Yes |
| Engagement | 3/10 | No |
| Goal Alignment | 6/10 | Note |
Readability Analysis
Flesch Score: 31/100 (Difficult)
Academic level. May be too complex for general audience.
Detailed Analysis
Clarity Issues Found
- Buzzwords (8): "leverages" in "our product leverages cutting-edge AI to empower support teams to deliver best-in-class customer experiences at scale across every channel."; "cutting-edge" in "our product leverages cutting-edge AI to empower support teams to deliver best-in-class customer experiences at scale across every channel."; "empower" in "our product leverages cutting-edge AI to empower support teams to deliver best-in-class customer experiences at scale across every channel."; "innovative" in "Our innovative platform utilizes advanced automation to streamline workflows, so teams can do more with less and delight customers every single day."; and 4 more: utilizes, streamline, delight, unlock
- Hard to read: Flesch 31/100 (difficult)
Structure Issues Found
- No structure issues found by these checks
Engagement Issues Found
- No questions to engage reader
- Limited "you" language: feels impersonal
- No specific figure in the text
- Claims that need proof (1): "best-in-class" in "our product leverages cutting-edge AI to empower support teams to deliver best-in-class customer experiences at scale across every channel."
Goal Alignment Issues Found
- The goal needs the reader to do something, but no ask was found
Review the proposed changes
- Evidence check: Clarity: Buzzwords (8): "leverages" in "our product leverages cutting-edge AI to empower support teams to deliver best-in-class customer experiences at scale across every channel."; "cutting-edge" in "our product leverages cutting-edge AI to empower support teams to deliver best-in-class customer experiences at scale across every channel."; "empower" in "our product leverages cutting-edge AI to empower support teams to deliver best-in-class customer experiences at scale across every channel."; "innovative" in "Our innovative platform utilizes advanced automation to streamline workflows, so teams can do more with less and delight customers every single day."; and 4 more: utilizes, streamline, delight, unlock. Fix: Say what the product does in plain words: "use" instead of "leverage" or "utilize", "help" instead of "empower", "improve" instead of "optimize".
- Suggestion: Goal Alignment: The goal needs the reader to do something, but no ask was found. Fix: Add one clear ask: what the reader should do next, and how.
- Suggestion: Engagement: No questions to engage reader. Fix: Add a rhetorical question to draw readers in
- Suggestion: Engagement: Limited "you" language: feels impersonal. Fix: Reframe benefits in terms of "you": "You'll save time" vs "It saves time"
- Suggestion: Engagement: No specific figure in the text. Fix: Add one result you can prove, with its number and timeframe, or a named example.
- Evidence check: Engagement: Claims that need proof (1): "best-in-class" in "our product leverages cutting-edge AI to empower support teams to deliver best-in-class customer experiences at scale across every channel.". Fix: Remove the claim or back it with a result you can show.
Your Text, With the Findings Marked
our product leverages cutting-edge AI to empower support teams to deliver best-in-class customer experiences at scale across every channel. [buzzword; claim needs proof]
Our innovative platform utilizes advanced automation to streamline workflows, so teams can do more with less and delight customers every single day. [buzzword]
Our onboarding team configures each workspace in line with your processes, so you can unlock value from day one. [buzzword]
Edits Made
- Before: "our product leverages cutting-edge AI to empower support teams to deliver best-in-class customer experiences at scale across every channel."
After: "our product uses AI to help support teams to deliver customer experiences at scale across every channel."
- Before: "Our innovative platform utilizes advanced automation to streamline workflows, so teams can do more with less and delight customers every single day."
After: "Our platform uses advanced automation to simplify workflows, so teams can do more with less and delight customers every single day."
- Before: "Our onboarding team configures each workspace in line with your processes, so you can unlock value from day one."
After: "Our onboarding team configures each workspace in line with your processes, so you can get value from day one."
Each edit replaces a buzzword with a plainer word, or removes a claim that needs proof (add it back only with proof), or splits a very long sentence, or cuts a long subject line to its first clause, or fixes a grammar or paste slip listed above. Nothing else in your text was changed.
Improved Version
3 edits made (listed above). Everything else is your original text.
our product uses AI to help support teams to deliver customer experiences at scale across every channel.
Our platform uses advanced automation to simplify workflows, so teams can do more with less and delight customers every single day.
Our onboarding team configures each workspace in line with your processes, so you can get value from day one.
Before/After Comparison
Original First Sentence:
our product leverages cutting-edge AI to empower support teams to deliver best-in-class customer experiences at scale across every channel
Suggested Opening:
No opening can be built from this text without a fact from you. Add one specific result or one sourced observation about the reader's work, then lead with it and run this tool again.
What This Audience Looks For
Sector: read from your inputs as AI native. Business model: not stated. Tell us how you charge and the plan will adjust.
Billing dependent steps are conditional: trials, seats and recurring renewals require a subscription; a statement of work requires a services contract; site or link commitments require connectivity billing. Confirm the applicable choice before using those steps.
- Readers in AI native are usually Head of Customer Experience, Chief Technology Officer, Head of Data and AI. They watch automated resolution rate, accuracy on an evaluation set, escalation rate, handling time.
- Measures readers watch: automated resolution rate, accuracy on an evaluation set, escalation rate, handling time, cost per resolution, customer satisfaction on automated cases.
- Terms this audience uses: resolution rate, evaluation set, human in the loop, guardrails, accuracy, hallucination, data privacy, inference cost, automation rate.
- A proof point that lands: Results on an evaluation set built from the buyer's own history, then live results with human review switched on.
- Your text names none of these measures. If you have a figure you can prove for one of them, put it in the first two sentences.
- Questions this reader asks before they reply: "AI gets answers wrong"; "Data privacy"; "We can build this on a model API ourselves"; "Cost grows with volume". A text for this audience answers the first one or two in a line each.
- Who else reads it: The owner of the workflow being automated signs; the data or AI lead evaluates the model; security and legal review data use and privacy; the operations team that hands work to the AI uses it.
Tips for this landing page
- Headline: Clear benefit in a few words
- Subheadline: Expand on how you deliver the benefit
- Social proof: Above the fold
- CTA: Visible without scrolling, repeated where the page is long
- Form fields: Minimize: each field reduces conversion
Quick Checklist
- [ ] Clear, jargon-free language (Flesch 31: hard to read)
- Yes: Logical structure
- [ ] Engaging opening hook
- [ ] Aligns with stated goal
- [ ] No unproven claims, fragments or unfilled merge fields
- [ ] Benefit-driven headline
- [ ] Social proof included
- [ ] CTA above the fold
Suggested timings, lengths and counts: adjust them to your own.
From this page's example: the draft's first sentence, the suggested opening and the four scores (overall 4.6 of 10, not proved yet).
When a tool is not enough: if the decision needs more than one answer, talk it through in a call. Book 45 minutes with Shashwat.
How to read the answer
The tool scores your draft out of 10 across four dimensions (Clarity, Structure, Engagement, and Goal Alignment), averages them with the lowest score so a weak area cannot hide, and caps the overall label at NOT PROVED YET whenever your text makes an unproved claim or lacks figures. It prints Your Text, With the Findings Marked (showing exact buzzwords, Flesch readability score out of 100, missing questions, low "you" count, missing figures, unproved superlatives, and missing call to action), followed by Edits Made and an Improved Version. The Improved Version swaps flagged buzzwords for plain words and adds structure, but you still must replace unproved claims with a real measurement and add your own call to action.
What to do next
- Founder: Replace every [unproved: ...] and [buzzword: ...] span marked in Your Text, With the Findings Marked with a concrete customer figure and plain buyer words.
- CEO: Check Purpose confirmation and Goal Alignment to ensure the draft states one clear buyer outcome and asks for one specific next step.
- CMO: Use the Quick Checklist and What This Audience Looks For to set an editorial gate so no page or email ships with unproved superlatives or a NOT PROVED YET label.
- CRO: Run outbound sales emails and proposal summaries through the tool to strip vendor jargon and add a clear buyer question and call to action.
- Demand generation head: Edit your landing page or campaign copy using the Improved Version, add a verified customer metric and a clear call to action, and re-score it before launch.
Why come back
Run the improver again immediately after editing your draft to confirm the buzzwords are gone, the Flesch readability score has improved, and the NOT PROVED YET flag is cleared. Come back whenever you draft a new homepage hero, cold email, LinkedIn post, or sales deck slide. The tool applies the same fixed rules every time. It does not call an AI model, and this site does not keep what you enter.
Who is the CRAFT Content Improver tool not ideal for?
- Anyone who cannot give the inputs listed above, because the answer is built only from them.
- Teams that want finished copy in their brand voice: each tool returns a structured draft to edit, with placeholders wherever your inputs did not supply a fact.
- Anyone who needs research or quotes gathered for them: the tools do not look anything up. They work from the story and facts you give, and anything they add themselves is marked as an example, a suggestion or a placeholder.
How do I use the CRAFT Content Improver tool with an AI assistant?
Add CRAFT Content once (see Use it in Claude, ChatGPT or Gemini), then ask in plain words. Here is a prompt built from the tested example:
My role is not stated. Ask me for my role first. Use the CRAFT Content Improver tool in CRAFT Content. content: our product leverages cutting-edge AI to empower support teams to deliver best-in-class customer experiences at scale across every channel. Our innovative platform utilizes advanced automation to streamline workflows, so teams can do more with less and delight customers every single day. Our onboarding team configures each workspace in line with your processes, so you can unlock value from day one; content type: Landing page. If this tool is unavailable, ask me to open its web page; do not invent its output. In Gemini CLI or Antigravity, use the Helix GTM Suite skills package for related guidance, without claiming to run this connector.
How does the CRAFT Content Improver tool work?
You do not need to sign in. A web browser is enough, and the answer comes back in a second or two.
- Fill in the form above, or press Fill in an example.
- Press Run CRAFT Content Improver.
- Read the result on this page, then copy it and edit it before you use it.
It applies fixed rules in the CRAFT Content code to the inputs above and returns text. It does not call an AI model, does not look anything up, and does not store what you type. The web form and the AI assistant connector run the same tool code, so the same input gives the same answer in both.
For developers
MCP tool name: craft_content_improver. REST: POST https://craft-content.gtmhelix.com/api/tools/craft_content_improver with this JSON body (see How it works):
{
"input": {
"content": "our product leverages cutting-edge AI to empower support teams to deliver best-in-class customer experiences at scale across every channel.\n\nOur innovative platform utilizes advanced automation to streamline workflows, so teams can do more with less and delight customers every single day.\n\nOur onboarding team configures each workspace in line with your processes, so you can unlock value from day one.",
"content_type": "landing_page"
}
}
Choose your app
Run a Helix tool in your browser, then take the result to ChatGPT, Claude or Gemini. Connectors work with supported plans in Claude, ChatGPT, Cursor, VS Code and Windsurf. The Helix GTM Suite skills package supports Claude Code, Gemini CLI, Antigravity, Cursor and VS Code, and is available through skills.sh. Each plugin has its own installation steps, below or on its own page.
Connector setup guides · Skills package setup guide · Find the skills on skills.sh